Journal

Potent, Flexible & Multipurpose

Skincare ingredients know neither gender nor skin colour. The flexible nature of our skincare products makes them work for all faces and seasons.

A year ago

Elevated Everyday Essentials

The OM-SE 3-step routine is easy to adapt and use, freeing up bathroom shelf space and time. Say goodbye to eye makeup remover, pre-cleans, face wash, toner, essence, serum, lash/brow serum, beard oil, moisturiser, day cream, night cream, eye cream and setting spray.

By separating water and oil into two types of products, we make it possible for you to create a personalised skincare routine simply by modifying the proportions of hydration (Face Mist) and nutrition (Face Oil) as you apply them to your skin.

OM-SE 3-step skincare routine

The formulas are packed with a daily dose of essential nutrients and multi-level hydration. Inspired by the FODMAP methodology we only include powerful ingredients that have a positive impact on skin, and left out all the filler and additive ingredients typically found in cosmetics and personal care.

We exclusively use the highest quality natural ingredients based on performance, all plant-based and certified organic. Each and every added ingredient is potent, and there are as many as 17 in one single product. We exclude all additives, fillers, emulsifiers, texturisers, colours and perfumes. What you see, feel and smell is the essence of each natural ingredient. Nothing more, nothing less.

Fresh Skincare

All OM-SE skincare products are made in the north of Sweden in fresh small batches to minimise overproduction and ensure maximum product potency.

We proudly display the best before date on both bottle and box. Because natural and active ingredients perform their best when enjoyed fresh, as they often lose their power over time.

OM-SE Fresh skincare

We are challenging the conventional skincare industry by producing fresh skincare with minimal preservatives. Labelling the products with a best-before date (instead of the open jar symbol) secures product potency.

By making fresh skincare, we also avoid overproduction, scaling the production directly for bathroom shelves instead of warehouse shelves.

UV-protective glass with preservative features

All OM-SE skincare comes in a premium ultraviolet glass bottle, carefully chosen to protect and improve the quality of the premium content.

Violet glass works like a natural filter and helps preserve the sensitive plant-based natural active ingredients. White-, brown-, green, and even painted glass let rays pass through and don’t offer enough protection against decomposition.

Each OM-SE bottle is printed by hand in Stockholm. The beautiful craftsmanship aside, printing directly on the bottle makes it easier to keep the OM-SE bottles always looking neat and clean on your shelf.

All things we do – we do for a reason.

Miron glass