3 doing the work of 13

The OM-SE 3-step routine (Clean - Hydrate - Treat) is easy to adapt and use.

Say goodbye to eye-makeup remover, pre-cleans, face wash, toner, essence, serum, lash/brow serum, beard oil, moisturiser, day cream, night cream, eye cream and setting spray.

By separating water and oil into two types of products, we make it possible for you to create a personalised skincare routine simply by modifying the proportions of hydration (Face Mist) and nutrition (Face Oil) as you apply them to your skin. 

Elevated Everyday Essentials

Simplifying skincare (and life) is what we’re all about, so much that we also offer a flexible and non-binding subscription service to guarantee your skincare essentials are always on your shelf. 

Our formulas are packed with a daily dose of essential nutrients and multi-level hydration. We exclusively use the highest quality natural ingredients based on performance, all plant-based and certified organic.

Inspired by the FODMAP methodology we only include ingredients that have a positive impact on skin, and left out all the filler and additive ingredients typically found in cosmetics and personal care. What you see, feel and smell is the essence of each natural ingredient. Nothing more, nothing less. 

Fresh Skincare

All OM-SE skincare products are made in the north of Sweden in fresh small batches to ensure maximum product potency and minimise waste.

We proudly display the best before date on both bottle and box. Natural and active ingredients perform their best when enjoyed fresh, as they tend to loose their power over time. 

We want to challenge the conventional skincare industry by producing skincare with minimal preservatives. By making fresh skincare, we also avoid overproduction, scaling the production directly for bathroom shelves instead of warehouse shelves. 

UV-protective glass with preservative features

All OM-SE skincare comes in a premium ultraviolet glass bottle, carefully chosen to protect and improve the quality of the delicate botanical formulas.

Violet glass works like a natural filter and helps preserve the sensitive plant-based natural active ingredients. White-, brown-, green, and even painted glass let rays pass through and don’t offer enough protection against decomposition.

Each OM-SE bottle is printed by hand in Stockholm. The beautiful craftsmanship aside, printing directly on the bottle makes it easier to keep the OM-SE bottles always looking neat and clean on your shelf.

All things we do – we do for a reason.