About OM-SE

OM-SE is a Swedish functional skincare brand that makes natural, high-performance essentials designed to support long-term skin health. Our signature multifunctional 3-step routine can replace up to 13 traditional products without compromising results.

In Swedish, omse means to care. That's what we do.

It all started in 2016, while on maternity leave, I had had enough of battling my unbalanced hormonal skin for almost two decades. In my search for the holy grail of skincare that would rather make my skin react than calm down, I took matters into my own hands.

Jenny Huurinainen, co-founder OM-SE

Inspired by the FODMAP methodology, I started to create nurturing formulas that would heal my skin and simplify my life (with a baby on my hip, skincare needed to be efficient).

Since the original intent was to balance my own skin, I focused purely on skin needs and did not formulate the way the conventional skincare industry does, such as including many cheap filler ingredients to improve margins or focusing on one marketing ingredient per product to sell more products. Instead, I did the opposite.

I excluded all ingredients that didn't support the skin, and focused only on plant-based, high-performance ingredients. This was what made all the difference. I have used OM-SE twice a day since, and my skin has never looked or felt better.

OM-SE how it started
Hundreds of formula versions later, and years of product refinement based on feedback from dedicated test users and formulation experts.

OM-SE was launched in late 2020 and is funded and run by me, Jenny, and my husband Jacob (he's an Art Director by trade and the star behind our product design). We believe your skincare essentials should be easy to use, versatile, and actually make your skin look and feel amazing. 

Please feel free to reach out for any questions. I'm happy to help! 

🤍 Jenny Huurinainen

Co-founder and Product Formulator