Minimalist routine

OM-SE means ‘to care for’ in Swedish. We believe using fewer products of high quality is better for both people and planet. 

We encourage a more sustainable approach on skincare and distance ourselves from fast-moving beauty trends and never-ending product launches.

Maximum potency, minimal waste

Our premium range is made in fresh small series to secure maximum product potency and minimise waste. Sustainable production is a vital part and built into our business model from very the start.

Our goal is to never overproduce and that every OM-SE product should be used up to the last drop.

In practice, this means we produce small batches, keep our inventory low, are mindful with free samples and scale the production as demand increases.

Mindfully made

OM-SE is produced in Sweden, to guarantee fair compensation and regulated working conditions, in an ISO-certified facility according to good manufacturing practice. 100% of our ingredients have an eco-certification. To minimise the shipping footprint, raw material of non-European origin are sourced centrally from vetted natural organic suppliers in the EU.

The violet biophotonic glass bottles are made from natural raw materials and 100% recyclable. The UV-protective glass is particularly chosen for its preservative properties and because glass recycling is widely available. The box is manufactured in Sweden using FSC-certified Swedish paper.

Dispensers can be disassembled for recycling or returned to OM-SE for handling.

The OM-SE face cloth is made in Sweden from 100% GOTS-certified linen, a natural long-lasting raw material with a life span of 20-30 years if treated well.

From the inside and out

We give our subscribers a reduced price as recurring orders makes our production planning more precise. Well-planned production means no overstock and more fresh products for your shelf. You win. Planet win. Everyone wins.

Our goal is to constantly refine and improve. To update product formulas instead of launching more, and only add complementary multi-use products to our range.