We make high-performance skincare easy

Multifunctional magic

Streamline your skincare routine

  • High-performing formulas
  • Multifunctional benefits
  • Game-changing results

Our multifunctional 3-step routine liberates you from 13+ products you once thought you needed.

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NATURAL ACTIVE skincare

Pure products made in Sweden

  • No additives, No fillers, No BS
  • 100% organic, Plant-based
  • Highest-quality phytonutrients

Our natural formulas are crafted with only the essentials your skin need, leaving out anything unnecessary.

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  • The best skincare products I've ever experienced

    ...and I've tried a lot. My skin is hydrated all day, has a much better glow and has no breakouts. The customer service is fantastic, and the subscription is easy. In addition to everything above, it's magical not having to have more than 3-4 products in one's skincare routine.

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  • In love with this trio

    I'll admit that I was skeptical at the outset. I didn't believe that three (or four) products could do everything I needed, but this trio is great. My extremely sensitive 60-something skin is glowing and healthy, with much reduced rosacea and eczema. I got the exploration pack and it's perfect to carry to the gym for post-swim use. Big, big fan.

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  • I highly recommend OM-SE

    I would never have believed you could achieve such good results with just a few products. I've been struggling to find the right skincare products and tried all sorts of brands, and now I've finally found a home. The fact that the products are made in Sweden and come in attractive packaging is another bonus.

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  • I have to say that I love OM-SE!

    I haven't been using skincare products regularly, but I have very dry skin in the winter and felt like I wanted to try your products! I first bought a sample kit and quickly wanted to order more. I haven't had a dry spot since I started a few weeks ago! Such an easy and enjoyable routine both in the morning and evening! Thank you, thank you, thank you!

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  • Best skincare!

    As good for the skin as it is stylish in the bathroom. So lovely to have a subscription service so you know you're never without it.

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  • After a year of usage,

    My 72-year skin has got softness and glow. From an environmental and economic point of view, all other skincare products are now of no interest to me.

    Trustpilot 
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We took our name OM-SE from the old Swedish verb omse, which means to care for

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