Journal

Subscribe, save and never run out of your skincare favourites

Subscribe, save and never run out of your skinc...

Stop thinking about restocking your everyday skincare essential. Become a subscription member and always enjoy a reduced price. 

Subscribe, save and never run out of your skinc...

Stop thinking about restocking your everyday skincare essential. Become a subscription member and always enjoy a reduced price. 

How it all started

How it all started

OM-SE, which means ‘to care for’ in Swedish, is founded and run by us, Jenny and Jacob Huurinainen, with the purpose to make premium, natural active skincare that is simplified,...

How it all started

OM-SE, which means ‘to care for’ in Swedish, is founded and run by us, Jenny and Jacob Huurinainen, with the purpose to make premium, natural active skincare that is simplified,...

How to use: Step-by-step video tutorial

How to use: Step-by-step video tutorial

The 3-step routine is easy to use and leave time to do other things in life. The product formulas are packed with all essential nutrients and hydration you need. Nothing you don't. 

How to use: Step-by-step video tutorial

The 3-step routine is easy to use and leave time to do other things in life. The product formulas are packed with all essential nutrients and hydration you need. Nothing you don't. 

OM-SE, a new simplified skincare brand with premium natural active ingredients, made for all faces. 

OM-SE, a new simplified skincare brand with pre...

OM-SE is a new simplified premium skincare range, containing exclusively organic natural ingredients, all chosen for their high-performing qualities. The debut collection consists of three types of products (clean –...

OM-SE, a new simplified skincare brand with pre...

OM-SE is a new simplified premium skincare range, containing exclusively organic natural ingredients, all chosen for their high-performing qualities. The debut collection consists of three types of products (clean –...

The Practice Pop-up

October is Breast Cancer Awareness month, and The Practice want to inspire you to live and be healthier, with whatever practice(s) that works for you. The Practice founder, Camilla, is a breast...

The Practice Pop-up

October is Breast Cancer Awareness month, and The Practice want to inspire you to live and be healthier, with whatever practice(s) that works for you. The Practice founder, Camilla, is a breast...

Healthy Skin in Three Easy Steps

Healthy Skin in Three Easy Steps

The OM-SE signature 3-step routine is easy to use and replaces 13 products on your shelf. In addition, our pure and multi-beneficial skincare is adaptable to fit all genders and...

Healthy Skin in Three Easy Steps

The OM-SE signature 3-step routine is easy to use and replaces 13 products on your shelf. In addition, our pure and multi-beneficial skincare is adaptable to fit all genders and...